The Diamond Shop, founded in 1962, is Ada, Oklahoma's premier family owned and operated jewelry store. With three generations of family serving South Central Oklahoma for over 50 years. Owners, Mike and Sandra Roberts, are members of Oklahoma Jewelry Association (OJA), Jewelers of America (JA), and are Master IJO Jewelers.

The Diamond Shop offers exclusive wedding ring collections and many name brand engagement rings; including Caro74, Valina Bridal, Allison Kaufman, Dilamani, Finelli, Iddeal Bridal, iCherish, Carizza and Promezza.   For your other jewelry and gift needs we present Lafonn, Colore|SG, Korite, Imperial Pearl, Fossil, Citizen, and Fiesta Dinnerware. We have the largest in house selection of loose diamonds and diamond bridal in our area. We have a large selection of precious and semi-precious gems. We have a wish list to help make all your big moments special. The Diamond Shop also has a certified on-site goldsmith for all your custom and repair needs and a jeweler with over 50 years of experience. We are the only licensed gold buyer in Ada. Most estimates are immediate, call or come in today and speak with any of our associates.

We are so excited to help you find your perfect piece of jewelry. We accept cash, check, all major credit cards, and layaway is available for all of those big dreams and occasions. If you want to walk out with a piece of jewelry today, we now offer our brand new Iddeal Credit Card that can be used in our store at any time. Come in to apply.

We are located downtown in the heart of Ada, just look for our iconic neon diamond sign shown in our profile picture. We can't wait to see you!

We support the Clean Diamond Act and do not sell conflict or black market diamonds sourced from war-torn countries.